Chew.
Chew one tablet until it breaks down.
EVERYDAY CARE. A NEW FORM.
Your fresh
start.
Minus the tube.
Toothpaste in a little tablet.
A simpler way to make room for your routine.
01 / ORAL CARE, RECONSIDEREDSCROLL TO DISCOVER ↓
A LITTLE CHANGE.A FRESH PERSPECTIVE.
GOOD MORNING, NEW ROUTINE.
Same little ritual.
A whole new form.
30 mint tablets per tin. A compact sliding tin. A 15-day supply of a fresh little ritual.
MEET YOUR NEXT EVERYDAY ESSENTIAL
The mint
condition.
A fresh take on toothpaste.
30 peppermint and spearmint tablets with 10% hydroxyapatite. A fluoride-free formula in a compact sliding tin.
- 01 30 tablets · 15-day supply
- 02 10% hydroxyapatite · fluoride-free
- 03 Peppermint & spearmint
Product development preview · packaging concept
THE TWO-MINUTE RESET
A fresh routine.
In three moves.
Brush.
Wet your toothbrush and brush as directed on the final product label.
Refresh.
Spit out after brushing. A familiar ritual in a different format.
Follow the directions and suitability guidance on the final product packaging.
THE DETAILS MATTER
Little tablet.
Big attention
to detail.
Good everyday care starts with knowing what you are buying.
The formula +
Key ingredients: hydroxyapatite (10%), PAP, xylitol, calcium carbonate, sodium bicarbonate, peppermint and spearmint. Refer to your tin for the complete ingredient list. Contains xylitol — keep away from dogs and other pets.
The format +
30 tablets, in a sliding metal tin measuring 10.4 × 6.3 × 2.3 cm. A 15-day supply at two tablets per day.
The promise +
Thoughtful design, clear product information, and a familiar brushing routine in a compact new format.
A CHANGE OF FORMAT
Room for a
different routine.
The everyday detailMINTFORM tabletsA toothpaste tube
FormatDry, individual tabletsPaste or gel
PortionOne tablet per brushSqueezed from a tube
Packaging conceptCompact sliding tinSqueezable tube
How it beginsChew, then brushApply, then brush
A comparison of formats only. Formula suitability and dental benefits depend on the exact product.
THE FAMILIAR FINISH.
Fresh routine.
Familiar finish.
Chew, brush, spit. A familiar finish to your daily routine, with toothpaste in a compact tablet format.
Choose your supply ↑A FEW GOOD QUESTIONS
Curious?
Good.
What is a toothpaste tablet?+
Toothpaste in a dry tablet format. You chew the tablet before brushing with a wet toothbrush. Check the final label for exact directions.
What is in MINTFORM?+
The formula contains 10% hydroxyapatite, PAP, xylitol, calcium carbonate, sodium bicarbonate, peppermint and spearmint. It is fluoride-free. See the product page and packaging for complete information.
Are these photos of the finished product?+
The product and lifestyle images are branded concept renders. Refer to your supplied product and label for final packaging details.
Where do I shop the tablets?+
Choose your supply at the top of this page, then select Add to bag. Every option is a one-time purchase.
What about shipping and returns?+
Free tracked shipping with an estimated delivery time of 3–5 days. We offer 60-day returns from delivery. Contact the store for return instructions before sending an item back.
